Seasonal & Specialty

Belmar Beach

Access control and cashless payment solutions designed for one of New Jersey’s busiest beach destinations.

Belmar Beach

The Story

2021-2025

01.

The Client

Belmar Beach draws hundreds of thousands of visitors every summer. With 14 entrance points, the beach needed a faster, more reliable way to manage daily and seasonal passes while reducing its reliance on cash.

Belmar Beach
Belmar Beach
Belmar Beach
02.

The Challenge

Belmar handled $3–4 million in seasonal transactions, mostly in cash. Entry was managed manually, creating long lines and complicated end-of-day reconciliations. A digital system was needed to speed up entry, improve oversight, and reduce friction for guests and staff.

03.

The Results

WRSTBND introduced a system using QR code passes and credit card payments. All entrances were equipped for real-time tracking, giving the city live visibility into traffic and revenue. What once took hours to reconcile now takes minutes, and guests enjoy faster access to the shore.

Belmar Beach

Event Stats at a Glance

200,000–300,000 Passes Scanned

Hundreds of Thousands of Transactions

Daily Reconciliation Time Reduced

Image Gallery

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Have a unique challenge? Let’s solve it together!

Secure Access, Simplified
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