Belmar Beach
A faster, smarter way to manage beach access and payments at one of New Jersey’s busiest shore destinations.
The Story
2021-2025
The Client
Belmar Beach welcomes hundreds of thousands of visitors each summer. But for years, managing daily and seasonal passes across 14 boardwalk entrances meant long lines, cash-only payments, and time-consuming reconciliations. Belmar needed a modern solution to keep up with demand.
The Challenge
With $3–4 million in summer cash transactions, manual entry systems created bottlenecks and tracking headaches. Belmar wanted to go fully digital, cutting down on cash handling while making access easier for staff and beachgoers.
The Results
WRSTBND implemented a credit card-based system with scannable QR code passes, eliminating the need for cash. With real-time data across all entrances, managers had instant visibility into traffic and revenue. Reconciliation that once took hours now happens in minutes.
Event Stats at a Glance
200,000–300,000 Passes Scanned
Hundreds of Thousands of Transactions
Daily Reconciliation Time Reduced
Image Gallery
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