Belmar Beach
Access control and cashless payment solutions designed for one of New Jersey’s busiest beach destinations.

The Story
2021-2025
The Client
Belmar Beach draws hundreds of thousands of visitors every summer. With 14 entrance points, the beach needed a faster, more reliable way to manage daily and seasonal passes while reducing its reliance on cash.



The Challenge
Belmar handled $3–4 million in seasonal transactions, mostly in cash. Entry was managed manually, creating long lines and complicated end-of-day reconciliations. A digital system was needed to speed up entry, improve oversight, and reduce friction for guests and staff.
The Results
WRSTBND introduced a system using QR code passes and credit card payments. All entrances were equipped for real-time tracking, giving the city live visibility into traffic and revenue. What once took hours to reconcile now takes minutes, and guests enjoy faster access to the shore.

Event Stats at a Glance
200,000–300,000 Passes Scanned
Hundreds of Thousands of Transactions
Daily Reconciliation Time Reduced
Image Gallery
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