USGA Fan Experience
A digital pass system designed to boost fan engagement and capture valuable event data.

The Story
2024
The Client
The USGA Fan Experience is built to give fans more ways to interact, offering interactive stations, photo ops, and youth sports activations. USGA needed a quicker, smarter way to track fan participation and collect data.


The Challenge
Fans had to re-enter their info at each activation, and having multiple passes on one device made tracking difficult. The solution had to include a frictionless, mobile-first registration and engagement system.
The Results
WRSTBND launched a digital wallet pass system where fans scanned a QR code, registered once, and instantly received their pass. Over 15,000 fans were registered, and USGA gained valuable first-party data to understand engagement like never before.

Event Stats at a Glance
15,000+ Fan Passes Issued
Real-Time Engagement Tracking
Registration & Mobile Wallet Integration
Image Gallery
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