Sporting Events

USGA Fan Experience

A digital pass system designed to boost fan engagement and capture valuable event data.

USGA Fan Experience

The Story

2024

01.

The Client

The USGA Fan Experience is built to give fans more ways to interact, offering interactive stations, photo ops, and youth sports activations. USGA needed a quicker, smarter way to track fan participation and collect data.

USGA Fan Experience
USGA Fan Experience
USGA Fan Experience
02.

The Challenge

Fans had to re-enter their info at each activation, and having multiple passes on one device made tracking difficult. The solution had to include a frictionless, mobile-first registration and engagement system.

03.

The Results

WRSTBND launched a digital wallet pass system where fans scanned a QR code, registered once, and instantly received their pass. Over 15,000 fans were registered, and USGA gained valuable first-party data to understand engagement like never before.

USGA Fan Experience

Event Stats at a Glance

15,000+ Fan Passes Issued

Real-Time Engagement Tracking

Registration & Mobile Wallet Integration

Image Gallery

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