Buffalo Trace Distillery
Bringing data and efficiency to the guest experience at the world’s most award-winning distillery.
The Story
2022-2025
The Client
Buffalo Trace Distillery hosts 300,000+ annual visitors for tours, tastings, and exclusive events. As demand surged, the team needed a registration and data system that enhanced the guest experience while delivering operational insights for partners and sponsors.
The Challenge
Managing high-volume tours required a booking system that felt high-end while keeping things moving. With free experiences and limited space, capturing guest data—from tasting preferences to engagement—was essential.
The Results
WRSTBND built a custom, branded registration and guest management platform. A virtual queue and standby system reduced bottlenecks, while real-time data capture gave Buffalo Trace and Sazerac (parent company) the insights they needed to elevate operations and sponsor value.
Event Stats at a Glance
300,000+ Annual Visitors
White-Labeled, Branded Solution
Data-Driven Insights
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