Seasonal & Specialty

Buffalo Trace Distillery

Bringing data and efficiency to the guest experience at the world’s most award-winning distillery.

Buffalo Trace Distillery

The Story

2022-2025

01.

The Client

Buffalo Trace Distillery hosts 300,000+ annual visitors for tours, tastings, and exclusive events. As demand surged, the team needed a registration and data system that enhanced the guest experience while delivering operational insights for partners and sponsors.

Buffalo Trace Distillery
Buffalo Trace Distillery
Buffalo Trace Distillery
02.

The Challenge

Managing high-volume tours required a booking system that felt high-end while keeping things moving. With free experiences and limited space, capturing guest data—from tasting preferences to engagement—was essential.

03.

The Results

WRSTBND built a custom, branded registration and guest management platform. A virtual queue and standby system reduced bottlenecks, while real-time data capture gave Buffalo Trace and Sazerac (parent company) the insights they needed to elevate operations and sponsor value.

Buffalo Trace Distillery

Event Stats at a Glance

300,000+ Annual Visitors

White-Labeled, Branded Solution

Data-Driven Insights

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